The best way to watch a film is to make it an event and see it on the big screen, with an audience. We don’t want people to break the habit of coming to the cinema because they can no longer afford it. We introduced a £4 Budget price (full price £9) in a trial from 1/10/22 to 31/1/23. We sold 241 Budget tickets and welcomed 58 first-time visitors to the cinema. Plymouth Live named PAC as one of Plymouth’s kindest businesses for this initiative. We’d love the chance to make it a permanent offer and develop it further.